Partners
Tim Munnion
Chairman
He always believed that the right mindset defines the results, and this principle guided his entire career. Founder of ExcelFormação, he built a practical, demanding, and entirely results-oriented approach. Today he leads the commercial area, focused on strategy, business growth, and proximity to the market. Inside and outside the company, he maintains the same spirit: believe, act, and make it happen.
Luís Marinho
CEO
With a background in the Navy, he quickly realized that his path lay in decision-making, execution, and impacting people. He built a solid career in companies such as Mars, Procter & Gamble, and Delta Cafés, with experience in leadership, strategy, and team development in national and international contexts. Today, as Partner and CEO of ExcelFormação, he focuses on helping organizations make better decisions, execute effectively, and generate results with real impact.
Miguel Ângelo
CCO
With a career marked by direct contact with demanding people and contexts, he developed a practical approach to the commercial area, based on the idea that selling is a trainable and structured process. For over two decades at ExcelFormação, he has worked with companies and teams, focusing on skills development and generating concrete results. He maintains a clear focus on what creates the most value: people, process, and real impact on the ground.
Mauricio Silva
CFO
He began his career in the family business and later as a teacher, developing an early focus on helping people grow. His time at Mars marked the beginning of his corporate experience and an interest in "how to do things," which was consolidated through roles in account management, leadership, and management in different sectors. At ExcelFormação, he works daily with demanding companies and professionals, focusing on continuous improvement and the development of skills with real impact.
our team
Trainers
Fernando Ilharco
There are professors who teach and there are those who change the way we think. He brought more than academic knowledge: he brought critical thinking, strategic vision, and a rare ability to connect theory to the reality of companies. His sessions go beyond leadership and management, focusing on people, decisions, and the responsibility of those who lead. Associate Professor at the Catholic University of Portugal and President of CEPCEP, he holds a PhD from the London School of Economics and an MBA from UCP. Author of several books—including “Leadership: Mourinho's Lessons”—and dozens of international academic publications, his career is marked by his impact on the thinking and practice of leadership. Since 2008, he has collaborated with ExcelFormação, where he has inspired hundreds of teams through talks, workshops, and programs that help them think better, decide better, and lead with purpose.
Leonor Pereira
More than numbers, it's the people who make the difference in results. With a background in Mathematics, he built a career where he quickly realized that the true impact lies in how teams work, organize themselves, and evolve. He began his career in IT consulting and consolidated his experience at Abaco Consulting, where he led projects and worked directly with teams in demanding contexts. Later, at ADP, he focused on the commercial side and people development, deepening the connection between organization, function, and performance. At ExcelFormação, he works on aligning skills, roles, and objectives, helping teams function in a simpler, more structured, and effective way. His approach focuses on what truly generates results: clarity, organization, and consistent execution.
Rui Encarnação
The speed at which we rise defines our capacity for growth. With a career marked by discipline, rigor, and a focus on execution, she built her foundation at Mars, where she consolidated a practical, results-oriented approach focused on field impact. For over 20 years, she led teams in demanding international markets, developing a strong capacity for adaptation, strategic vision, and a focus on people as a critical success factor. Her experience allowed her to work in different contexts and realities, always aiming to ensure consistency, alignment, and team performance. At ExcelFormação, she works with sales teams to develop sustainable performance, combining structure, resilience, and consistent execution. Her approach is practical and field-oriented, focused on generating real results through continuous improvement and the adaptability of teams.
Luís Carmo
Discipline in diagnosis, rigor in planning, and excellence in execution define his approach to performance and results. With an analytical and data-driven profile, he has built a career focused on consistency and continuous improvement. At ExcelFormação, he brought a transformative vision that goes beyond traditional training, working directly in areas such as management control, productivity, and the development of multicultural teams. Throughout his career, he has led demanding commercial and operational transformation projects. An expert in transforming data into decisions, he works on implementing processes and tools that guarantee efficiency, consistency, and sustained performance in organizations.
Valeria Leite
The energy with which one works is directly reflected in the results. With over 25 years of experience in sales, particularly in the hospitality and restaurant sectors, she has built a solid career in demanding and performance-oriented environments. Throughout her career, she has held management and leadership positions, always maintaining a close relationship with teams and clients, while developing a strategic business vision, notably as a Key Account Manager. Since 2019 at ExcelFormação, she combines energy, discipline, and a focus on execution, helping teams work consistently and generate sustainable results on the ground.
Francisco Tavares
Commercial success results from a combination of strategy, human relationships, and consistent execution. With a solid background in management, sales, and commercial network development, he built his experience in contexts of growth and expansion. Throughout his career, he has led demanding projects and developed commercial networks, working with hundreds of professionals and reinforcing the importance of structure, proximity, and a focus on results. Currently, he manages the franchising area in the financial sector, responsible for the creation and expansion of a national network. At ExcelFormação, he applies this experience in the field, developing teams with a practical, action-oriented approach focused on generating sustainable results.
Patricia Correia
Transforming knowledge into action is what differentiates teams that learn from teams that evolve. With over 15 years of experience in sales, in the retail and consumer goods sectors, she has built a solid career in sales management, leadership, and team development. Rooted in the "Sonae school," she led expansion projects in international markets such as the United Kingdom, France, and Spain, consolidating a practical and strategic business vision, always close to the teams and results. Currently, she collaborates with Nova SBE and the Accor Group and, at ExcelFormação, develops teams with a practical approach, based on experience, sharing, and real-world application.
Manuela Crespo
Promoting change with real impact is what guides her path. With over 25 years of experience, she is dedicated to human development, helping individuals and teams grow with greater awareness, balance, and effectiveness. With international experience, she works in different organizational contexts, adapting methodologies such as coaching, situational leadership, and experiential learning to the specific needs of each team. At ExcelFormação, she combines personal development with organizational results, focusing on creating sustainable impact, both individually and collectively.
Pedro Crespo
The ability to execute is what transforms strategy into results. With international experience, including a period in Brazil, he has built a career marked by team leadership, project launches, and performance in demanding markets. Throughout his career, he has developed a practical approach to business, focused on execution, consistency, and the ability to mobilize people. From corporate to entrepreneurship, with experience in marketing, sales, and real estate, he has consolidated a transversal and results-oriented vision. At ExcelFormação, he applies this experience to team development, with a practical approach based on real-world situations and focused on generating consistent impact.
John Vieira
The ability to define the path and execute consistently marks his career. With solid experience in FMCG, he has worked for companies such as Pernod Ricard, Refrige, and João Portugal Ramos, operating in demanding national and international markets. A specialist in key account management, he has developed and implemented commercial strategies adapted to different contexts, always focusing on value creation and sustained business growth. Just like in golf, he combines strategic vision, precision, and consistency in execution, bringing to his teams a results-oriented and performance-driven approach on the field.
Ugo Schenato
""Make It Happen." Originally from Venice, Italy, Ugo's journey is defined by a global curiosity and absolute determination. With a degree in Marketing and Management, he quickly realized that strategy only comes to life through execution. In the business world, ideas are worth little without the hands to bring them to life. His commercial DNA was forged in high-performance environments and multicultural contexts. From managing franchise networks at Benetton Portugal to strategically managing accounts in the Italian market for Farfetch, Ugo mastered the art of operating in the retail and luxury textile sectors. These experiences gave him a 360º vision of how to scale operations and lead teams. Ugo doesn't just teach what he's read in books; he teaches what he experiences on the ground every day. As Owner & Founder of L&S Consulting, he works at the forefront of consulting and real estate investments. Since 2019, he has collaborated as a strategic consultant for Excelformação, where he transforms stagnant sales processes into results-driven machines.
Nuno Melo
Knowledge of the terrain is what underpins effective decisions. Holding a degree in Economics and a postgraduate degree in Business Strategy from the University of Coimbra, he has built a career marked by practical experience in the commercial field. He began his career in door-to-door sales at Matutano (PepsiCo Group), developing a solid foundation in customer contact and on-the-ground execution. Throughout his career, he has held positions such as Sales Supervisor, Sales Training Manager, Regional Sales Manager, Trade Marketing Manager, and Commercial Director at Würth. At ExcelFormação, he brings this experience to the development of sales and leadership teams, with a practical, hands-on, and results-oriented approach. He maintains a strong connection to the commercial reality, also as a producer and seller, reinforcing the importance of execution and direct market contact.
Technology · Communication · Experience
Experts with real impact on organizations.
Thomas Roque
Technology
Computer engineer, develops digital solutions focused on practical application and user experience. With experience in demanding technological projects, contributes to ExcelFormação by bridging the gap between technology, knowledge, and practical application.
Cátia Matos
Communication
With experience in journalism and brand communication, she has worked for publications such as ELLE, GQ, and Vogue, developing strong editorial and strategic skills. Specializing in communication and public relations, she creates and implements strategies that reinforce brand visibility and consistency. At ExcelFormação, she contributes to clear, simple communication aligned with the organization's true value.
James Aires
Excel Athlete
Athlete and orienteering coach with national and international experience, currently the National Technical Director for the Portuguese Orienteering Federation (FPO). He applies decision-making, strategy, and adaptability skills under pressure in a business context. At ExcelFormação, he works on team development through action-oriented practical experiences.
