Sales and Negotiation Training - MVM

Overview

Sales and Negotiation Project

MVM

The packaging solutions industry operates in a demanding and highly competitive environment, where differentiation goes beyond price. Within the MVM, Guibox, and Oliveira e Costa group of companies, skills have been developed to sell more effectively and negotiate in a more strategic and sustainable way.

Solutions Worked

Effective communication in a business context and developing trusting relationships with clients using the behavioral model.
Fundamentals and stages of the sales process, including argumentation and negotiation techniques with sales closing strategies.
Identifying needs and creating value with a focus on effectively managing objections and resistance. Follow-up and customer loyalty.

Approach

Practical examples reflecting the day-to-day reality of MVM.
Role-playing exercises based on practical cases discussed in class.
Games and practical activities

Impact

Increased sales effectiveness by identifying needs, presenting value, and converting opportunities into concrete results. Because the team was very heterogeneous in terms of age and experience, the program also managed to level the playing field among the participants.
Develop techniques to conduct conversations with more confidence, overcome resistance, and reach more sustainable agreements.
It promotes a more consultative and customer-oriented approach, increasing trust, loyalty, and long-term business potential.

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